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    :: Web Personalisation ::  
       
   
The Web is now an integral part of numerous applications in which a user interacts with a company, government, employer, or an information provider. However, the potential of the Web is hindered by the enormity of the content available and the many and diverse expectations of users. Therefore, Web applications need to combine all available knowledge in order to form personalised, user-friendly, and business-optimal services.

Web content personalised to site users' preferences is a powerful method of increasing customer satisfaction. We develop personalisation applications that deliver intuitive content about your site users, by using the following for example:
 
       
   
  • Cookies –
    These are used to collect information on visitors to your website such as, whether they are once-off visitors, number of repeat visits to your website, pages/areas of interest to them on your website, etc.

  • Member Login –
    Secure login section on your website that enables visitors of you your choosing to login and view areas not visable to the general public such as special offers pertaining only to them, vouchers available to them, etc.

  • Privacy Policy –
    This is a statement about what information is being collected, how the information collected is being used, how an individual can access his/her own collected data, how the individual can opt-out (unsubscribe), what security measures are being taken by the parties collecting the data, etc
 
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