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Services
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SMS Messaging :: |
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Mobile data services and marketing provide a new opportunity
to increase revenues for your company, and can also help enhance
and differentiate your brand. Mobile marketing is highly personalised,
interactive, and has an immediate impact. When used cross
media to complement other promotions, mobile marketing has
been proven to generate a solid increase in sales.
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- Benefits of Mobile Messaging –
Response rates average 15%
Recall rates of over 75%
Stronger ROI case than other media
Requires minimal effort to initiate
- Features of Mobile Messaging –
Immediate : 'Brand in hand'
2-way : Dialogue with consumer
Targeted : Age, gender, location
Effective : Acquire for less than €3 per head
Cross-media : Mix with Radio, TV, Print
Viral : Customers forward messages
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Recent
studies state that 85% of residents in Ireland have a mobile
phone. In the UK, the Mobile Data Association has recorded
a consistent growth in the number of SMS messages sent daily:
From 19 million in 2000, to 36 million in 2001, to 48 million
in 2002, and 58 million in 2003. Today, approximately 1.2
billion messages are sent each month.
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