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    :: Search Engine Marketing ::  
       
   
Search Marketing is also referred to as Optimisation or Positioning. Everyone offers these services, but there is only so much room at the top. You can judge our results by where you found us in the listings.

Search Engine Marketing is not to be confused with submission. If someone offers you search engine submission, run. Direction is unimportant, run fast and run far. The mere act of submitting to the search engines has little to do with how your site is ranked.

We offer services that are about getting results. We create lasting results by integrating great content into a structure of usable pages and navigable sites.

There are basically three methods your site can be found on the Search Engines.
  
       
   
  • Organic Search – Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment.

  • Paid Search Engine Submission – It seems most of the search engines think that if they can offer the same type of results relevance with paid listings as organic search then they will feel it may be OK to drop free listings and convert to all paid inclusion results. The key word is relevance. Relevance in results is what propelled Google to its place of grace in the search engine world.

  • Pay-Per-Click – More and more companies are learning the value of search engine marketing. Search engine placement is probably the most effective means of driving highly pre-qualified prospective customers to any web site. The most controllable form of search engine placement is the pay-per-click model.

    Pay-per-click search listings allow companies to bid for placement within the search results users select. Those willing to pay more can appear higher in the search results. Companies bid for the specific search terms that their listings will appear as search results for. When a user searches for, or is using, a search term you have bid for, your listing will be displayed as one of the search results.

    Overture and Google AdWords are the major players in offering PPC. While PPC campaigns are simple enough to set-up, our expertise comes in helping you determine the best ways to achieve the results you want.
 
    Find out about our Search Engine Optimisation Packages  
       
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