Marketing is really just a new buzz words for the oldest form of publicity in the world - Referral or Word-of-Mouth marketing.

The Internet takes this ancient form of promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (computer mouse). With greatly increased speeds, people refer things via email to their friends and families spreading the word through the Internet and to the far-reaching corners of the world.

Many smart marketers and publicity people have learned to harness the power of viral publicity with simple promotional techniques and tools that can be used to promote just about anything under the sun.

For example, a giveaway contest where entrants can get additional entries and additional chances to win by telling a few of their friends. This is an amazing (and inexpensive) way to increase traffic and sales.

All viral programs that are available are based on the same simple concept. They use the power of referrals and "word of mouse" publicity to multiply how many people see your message. Add viral techniques into your marketing mix before someone refers your competition to this powerful marketing technique...


Here are some of the tools: