An affiliate program is a form of advertising, on the web, that rewards the self-selected advertisers for driving traffic to the advertiser or for subsequent transactions. An affiliate program uses a multi-level marketing concept where consumers (affiliates) attract additional consumers. Some affiliate programs are multi-tiered, thus increasing the income earning opportunities for the affiliates (rewarded for their traffic and the traffic of affiliates they recruit).

Marketers have the option of developing their own in-house affiliate program (Amazon.com and bn.com are examples) or joining one or more of the large affiliate networks (Beefree, Linkshare or CommissionJunction). Affiliates have the potential to earn significant money, if done correctly.

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