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| A |
Acrobat
Reader —
Acrobat reader is a software program that allows you to
open and view Portable Document Format (PDF) files. Acrobat
Reader can be downloaded for free from the Internet (www.adobe.com).
Affiliate Marketing / Referral Selling —
Affiliate marketing is where you refer customers to other
businesses via links to their web site from your web site
or by email and receive commissions for each customer
you refer to the other business. They are essentially
revenue sharing arrangements between online vendors and
resellers or affiliates. If the business is "multi-level"
you also receive commissions from the customers referred
by other businesses you have introduced. Conversely, you
can set up your own affiliate marketing program to have
other businesses sell your products and services for you
by paying them a commission.
Application software —
A computer program or set of programs designed for end
users to complete particular tasks
ATM —
Automatic Teller Machine - used by banks to allow customers
to complete their own electronic financial transaction
eg withdrawal of cash
Attachment —
A computer file attached to an e-mail message - for example,
a document, spreadsheet or image. Sending files as e-mail
attachments allows people to exchange computer files quickly,
and without using floppy disks to transport the files
between their computers. |
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| B |
(B2B) Business to business Internet commerce —
B2B websites are for businesses (think wholesale), and
only other businesses can access or buy products on the
site. One of the purposes is to streamline operations
between two businesses that already have a relationship.
Internet analysts predict this will be the biggest sector
on the Web.
In B2B e-Commerce a buyer (business) can interact with
a seller (business) to:
(B2C) Business to Consumer Internet commerce —
The term B2C is commonly used to refer to sales by a business
enterprise to a person (or 'consumer').
(B2E) Business to Employee electronic transactions
—
This term refers to electronic communications and transactions
that occur between businesses and their employees.
Some of the most common types of information provided
by B2E electronic transactions are: human resources information,
employee communications, product development and project
management data, internal catalogs, sales support data,
equipment and shipment tracking, and accessing corporate
databases.
(B2G) Business to Government Internet commerce —
This term refers to the use of the Internet by Government
to reach its citizens for a variety of information dissemination
purposes and transactions. For example, the Australian
Taxation Office allows taxpayers to download forms, submit
electronic tax returns, submit Business Activity Statements
(BAS), ask questions and receive information on a variety
of tax matters. As another example, the WA Government
Electronic Marketplace (GEM) uses the internet to provide
a comprehensive government buying service. These GEM services
cover the full range of government buying including purchasing
of low value commodities and public tendering for high
value goods and services.
Banner / Link Exchange —
A banner/link exchange is a cooperative advertising program
where participating businesses work together to promote
each other's products/services and websites on an exchange
rather than paid basis. Generally, a credit system operates
whereby a participating business accumulates points or
credits by advertising other members' websites. These
credits and points can then be used by the business to
advertise their own website, products/services on other
banner network members sites - free!
Business Enterprise Centres —
The Business Enterprise Centres (BEC) offer free assistance
and support to new and existing businesses through the
following services:
- Free practical business assistance
- Referral to specialist advisers (accountants, lawyers,
etc.)
- Assistance through the maze of government departments
and regulations
- Business workshops
- Business information
- Problem solving Business Enterprise Centres
(BEC) are located in city and country areas to assist
you to expand your existing business or explore new business
ideas. For more information on programs and services offered
by BEC visit the SBDC website and select Business Enterprise
Centres from the main screen.
Bookmark —
A URL (web site address) that you have saved so that you
can revisit it at a later time. Most web browsers provide
a bookmark feature.
Browsers —
Short for Web browser, a computer software program used
to locate and display Web pages on the Internet. The two
most popular browsers are Netscape Navigator and Microsoft
Internet Explorer |
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| C |
Communication
Software —
Computer programs that run on personal computers that
allows the computer to communicate with other computers
via a modem and telephone lines.
Cookie —
The term cookie refers to information sent from a web
site to your computer's hard disk. Cookies can contain
information such as log-ins or registration information
and user preferences. The cookie can also be sent back
to the web server. Users must give permission for cookies
to be saved for them. The main purpose of cookies is to
identify users and possibly prepare customized Web pages
for them. |
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| D |
Database —
A collection of information stored on a computer and organized
in such a way that a computer program can quickly select
desired pieces of data. You can think of a database as
an electronic filing system. A database could be used
to store customer contact information, stock/inventory
details, or customer orders.
Digital Economy —
The term digital economy refers to an economy based on
the digitisation of information and the respective information
and communication infrastructure. The rapid growth of
electronic commerce, along with changes in information,
computing, and communications, has led to the emergence
of digital economies around the world.
Disintermediation —
Disintermediation is the process whereby traditional intermediaries
or middlemen such as agents and salespeople are being
discarded and businesses that were once only wholesalers
are now also dealing direct with their customers. This
has been increasing with the increased use of the internet
for conducting business. Many wholesalers and manufacturers
now have easy access to their customers reducing reliance
on the "middleman".
Domain name —
Domain names are used in web addresses to identify particular
Web pages. For example, in the web address http://www.emarketing.ie/index.html
the domain name is emarketing.ie. Every domain
name has a suffix that indicates which top-level domain
(TLD) it belongs to.
Dotcom —
This term refers to businesses that have their entire
business operations based on the internet. They usually
do not have a physical store.
Download or Downloading —
The process of copying computer files from the Internet
to your own computer. |
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| E |
e-Catalogue
—
Short for electronic catalogues. They are like paper catalogues.
They provide customers with prices, descriptions and pictures
of products for sale, but are presented on the internet.
e-Commerce —
e-Commerce can be simply defined as conducting business
electronically. e-Commerce describes how businesses are
using information gathered electronically to improve their
business processes and relationships with suppliers and
consumers. This potentially covers all business areas,
such as design, production, operations, customer service,
as well as buying and selling.
e-Commerce Strategies —
Refer to ways that businesses and organizations can conduct
business electronically. Examples of strategies include
ways to conduct online sales, marketing, customer service
and retention, as well as internal communications, operational
efficiencies and other potential cost savings.
e-Marketing —
Refers to using technology such as the internet and email,
including its wide variety of options and tools to conduct
your marketing activities and achieve your marketing objectives.
Electronic marketing (e-Marketing) tools and strategies
include, but are not limited to:
- Business websites
- Online surveys
- Email
- Online newletters/e-zines
- Online catalogues
- Website competitions
- Banner advertising
- Mobile telephone marketing
- Online press releases
- Website news
- Search Engine optimisation
- Online customer service
- Affilate marketing
EFTPOS —
EFTPOS is an acronym for "Electronic funds transfer at
point of sale". EFTPOS terminals are increasingly common.
They can accept either credit or debit cards. Depending
on the type of card you use, funds may be instantly debited
from your account.
Electronic Bill Payment —
The payment and receipt of bills electronically eg over
the internet
Electronic Catalogue (e-Catalogue) —
Are like paper catalogues. They provide customers with
prices, descriptions and pictures of products for sale,
but are presented on the internet.
Electronic Commerce (e-Commerce) —
Can be simply defined as conducting business electronically.
e-Commerce describes how businesses are using information
gathered electronically to improve their business processes
and relationships with suppliers and consumers. This potentially
covers all business areas, such as design, production,
operations, customer service, as well as buying and selling.
Electronic Funds Transfer (EFT) —
These are computerized systems that process financial
transactions and information about financial transactions,
or that affect an exchange of value between two parties.
Electronic Mail (email) —
The exchange of messages over a computer network. Early
systems transmitted text-only messages over local area
networks, but today e-mail is primarily sent over the
Internet and can range from typed text to photographic
images to downloadable music. In the last decade, e-mail
has become a transforming force in global communications.
Electronic Mailing List A list of e-mail addresses identified
by a single name, such as clients-list@sbdc.com.au When
an e-mail message is sent to the mailing list name, it
is automatically forwarded to all the addresses in the
list.
Electronic Marketing —
Refers to using technology such as the internet and email,
including its wide variety of options and tools to conduct
your marketing activities and achieve your marketing objectives.
Electronic Marketplace —
An electronic marketplace is an internet marketplace in
which goods, services, and financial instruments are traded
electronically. Electronic marketplaces can be global
and operate on a 24/7 basis. Such exchanges have the intrinsic
advantage of exposing true cost, value, and price and
tend to eliminate the waste and inefficiencies. The resulting
savings can be shared among buyers, sellers, and exchanges.
E-Cash / Electronic Money —
This brand-based currency is purchased from financial
institutions and is legal tender on the Internet to those
vendors that accept the specific brand. It is aimed at
low value payments, both cross border and domestic. Electronic
money can be stored on various ways including on smart
cards, in hardware based electronic purses, or on the
computer system of a trusted third party.
Electronic Payment —
The payment and receipt of payment over the Internet.
Email Newsletter —
An email newsletter is simply an electronic version of
a traditional paper based newsletter. Instead of distributing
the newsletter via the mail, an email newsletter is emailed
to your subscribers via the internet.
Email Signature —
Information about you and/or your business that will appear
at the bottom of all your email messages such as your
name, title, contact details, company slogan and web site
address (URL).
Email Surveys —
Refers to questionnaires / surveys designed to collect
information from customers and/or potential customers.
They are similar to the traditional paper based forms
but they are emailed to recipients.
e-Marketing Electronic marketing (e-Marketing) is simply
using the internet to market products and services. There
are a variety of online marketing strategies currently
being used on the internet.
e-Procurement —
The automation and integration of the entire procurement
process. This includes requisition, approval, ordering,
payment, delivery, and implementation. It allows buyers
to make purchases online.
e-Tailers —
There are retailers who are conducting online retail or
electronic retail activities eg selling on the internet.
e-World —
Generally refers to the people, businesses and organisations
that are involved in activities based or related to computers.
Electronic Magazine(e-Zine) —
An e-zine (electronic magazine) is simply an electronic
version of a traditional paper based magazine. Instead
of distributing the magazine via the mail an e-zine is
emailed to your subscribers via the internet. |
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| F |
FAQ (frequently asked questions) —
A file or location containing basic information and, not
surprisingly, the answers to frequently asked questions.
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| G |
Globalisation —
People around the globe are more connected to each other
than ever before. Information and money flow more quickly
than ever. Goods and services produced in one part of
the world are increasingly available in all parts of the
world. International travel is more frequent. International
communication is commonplace. This phenomenon has been
titled "globalisation." |
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| H |
Hyperlink —
An element in an electronic document that links to another
place in the same document or to an entirely different
document on an entirely different web site. Typically,
you click on the hyperlink to follow the link. |
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| I |
Information
Technology Information —
Technology (sometimes called IT) is a term covering all
forms of technology used to manage and process information.
Intellectual Property —
Intellectual property is any product of the human intellect
that is unique, novel, and unobvious (and has some value
in the marketplace). Examples include: · an idea · invention
· expression or literary creation · unique name · business
method · industrial process · chemical formula · computer
program process · presentation
Internet Research —
Refers to investigating and accessing information over
a computer network, especially the internet. |
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| M |
Marketing
—
Marketing is a comprehensive process that involves every
aspect of a business from designing its products, setting
the pricing strategy to analysing sales statistics and
collecting customer feedback. The objectives of marketing
are to: · get the right product · promoted in the right
way · sold at the right price · distributed at the right
place · profitably
Marketing Mix —
After identifying its target market/s the business undertaking
the marketing activities needs to determine the marketing
mix that will satisfy the group of like minded customers.
A business's marketing mix is made up of four elements;
product, price, promotion and place.
Marketing Plan A —
Marketing Plan outlines a business's marketing objectives
and how it is going to achieve these objectives. The plan
should address how the business is going to get: · the
right products/services · promoted in the right way ·
sold at the right price · distributed at the right place
· profitably!
Marketing Process —
The marketing process refers to the steps a business should
consider and then implement to achieve its marketing objectives.
A successful marketing process addresses the following
fundamental elements: · market research · people · marketing
mix · online/offline strategy · sales
Marketing Information Systems (MIS) —
Marketing Information Systems (MIS) are computer programs
that enable a business to track customer's activities
from when they enter their website to when they leave.
They track customers through multiple visits to the business's
website and gain a lot of information about what the customers
buy, what they would like to buy and the services they
require. MIS vary in complexity from very simple systems
(eg using a simple spreadsheet to keep track of customers)
through to very sophisticated systems that creates sales
forecasts based on previous sales data and seasonal trends.
Market Research —
Market Research is the process whereby a business collects
information about its customers, competitors and industry
environment and then interprets this data to enhance its
marketing efforts. It is the first, and most important,
step in the marketing process. Before creating its products/services
to suit the "target market", a business that utilises
market research will identify: · its target market or
customers and then determine what its customers want (product/service),
· how much they are willing to pay for it (price), · what's
the best way to tell them about it (promotion) and where
it will be available (place)
Mobile Telephone Marketing —
Mobile telephone marketing is the use of mobile phone
technologies such as voice, text and multimedia message
services to promote products/services to consumers.
MMS Multimedia Messaging Service —
MMS is the next generation of SMS. It allows you to create,
send, receive, and forward multimedia messages - with
sound, animation, snapshots and video clips that include
text and sound to and from mobile telephones, from mobile
telephones to computers and from computers to mobile telephones.
Multimedia —
Multimedia is a term used to describe the use of computers
to present text, graphics, video, animation, and sound
in an integrated way. An example of multimedia is the
online Encyclopaedia Britannica, which contains information
in a variety of formats |
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| N |
Newsgroup
—
A newsgroup is an on-line discussion group. |
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| O |
Offline/Online
Integration —
This term refers to how a business uses both online and
offline marketing strategies and tools to achieve its
marketing objectives. Typically a business would use offline
marketing (eg a television ad) to encourage customers
to obtain further information from an online source (eg
its website). offline/online integration is a gradual
process that will gain momentum as customers become more
familiar with the internet, email and e-Commerce in general.
(Electronic) Online Banking Online —
Electronic banking encompasses any transaction involving
a bank that is performed over an electronic network.
Online Capability —
This term refers to the level of adoption of e-Commerce
by an organization. High online capability means that
an organization has implemented e-Commerce strategies
in many of its business processes and activities.
Online Catalogue —
An online catalogue is a direct alternative to a physical
product catalogue. Rather than being made of paper and
distributed to your customers by mail, your customers
can view your products online by visiting your internet
based web site.
Online Competitions —
Online competitions are basically the same as traditional
competitions and have a similar purpose however, they
are conducted via your web site. The purpose of web site
competitions is to: · Attract people to your web site
to enter and have them return to your web site to re-enter
or find out about the winners etc. · Gather information
about your prospective and existing customers to help
refine your marketing mix. · Capture entrants details
so you can later send them product based promotional material
or contact them directly (with their permission).
Online Consumers —
People or organizations that purchase products and / or
services on the Internet.
Online Journey —
The steps organizations or businesses may take to adopt
e-Commerce.
Online Marketplace —
An online marketplace uses information and communication
technologies to provide geographically dispersed traders
with the information necessary for the fair operation
of the market. An online marketplace brings together product,
price and service information from many or most suppliers
of a particular class of goods or in a specific trade
sector. An example of an online marketplace is the airline
booking systems. Currently there are three airline booking
systems that list most of the scheduled flights available
globally. The use of these systems has typically been
through an intermediary, in this case, the customer wishing
to purchase a ticket does so via a travel agent. The airline
customer can be informed by the travel agent of all the
flights available for an intended journey and then select,
on the basis of price, convenience loyalty scheme etc
the flight that they wish to book.
Online Newsletter —
An online newsletter is simply an electronic version of
a traditional paper based newsletter. Instead of distributing
the newsletter via the mail, an online newsletter is either
emailed to your subscribers or is available for your clients
to download from your website.
Online Orders —
Your customers can place orders on your website from your
online catalogue. By simply selecting a product or service
an order can be lodged "online". This can be done with
or without payment.
Online Purchasing —
Buying goods and / or services over a computer network,
especially the Internet.
Online Research —
Refers to investigating and accessing information over
a computer network, especially the internet.
Online Sales —
An online sales capability on your website enables your
customers to browse your online catalogue, find the product
they're looking for and then to purchase that product
via your web site on the internet.
Online Surveys —
Refers to questionnaires/surveys designed to collect information
from customers and/or potential customers. They are similar
to the traditional paper based forms but they are either
emailed to recipients or placed on a business's website
(requesting visitors to complete the survey). |
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| P |
PDF
—
PDF is short for "Portable Document Format". PDF is a
file format developed by Adobe Systems. It captures formatting
information from a variety of desktop publishing and word
processing applications, making it possible to send formatted
documents and have them appear on the recipient's monitor
or printer as they were intended.
Permission Marketing —
Permission marketing ensures that the customer wishes
to receive a business's marketing messages (eg emails,
SMSs). Customers can choose how often and what type of
messages they receive, thus creating a more meaningful
relationship with the business. Customers should always
have the choice of opting out of a business's marketing
communication eg email list.
Promotion —
Promotion can be thought of as "communications for the
purpose of influencing attitudes or behaviour". An effective
promotional strategy can be broken down into elements
called promotion mix; namely advertising, sales promotions,
publicity and public relations, and personal selling.
Primary Research —
Primary research is the process of gathering new information
that helps reveal the answers to your particular marketing
questions. An example of traditional primary research
is a bakery mailing a survey to its existing customers
before releasing a new type of bread. Response rates are
increased by the offer of a prize draw for people who
send in their completed surveys.
Privacy —
Privacy is defined as the right to freedom from unauthorized
intrusion. Increasing use of e-mail, cell phones, closed-circuit
surveillance cameras, checkout scanners and other technologies
has made it easier to gather volumes of information about
individuals-including buying and spending habits, finances,
lifestyles, preferences, and movements. Concerned about
how these growing databases will be used and the rise
of companies that openly trade in consumer information,
consumer advocate and privacy watchdog groups are calling
for legislated protection. In response, many Websites
now post privacy policies disclosing how they collect,
use, and share information. These often include opt-in
or -out buttons. |
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| S |
Secondary Research —
Secondary Research is the process of utilising existing
information that helps reveal the answers to your marketing
questions. Many people and organisations gather information
that may be useful to you. An example of traditional secondary
research is visiting an industry association to get the
latest information they have on trends in your industry
sector/s. The same task could be completed faster and
with less cost by applying e-Marketing. For example you
could visit the web site of the industry association,
search for the relevant statistical information and ask
questions via email.
(SMS) Short Message Service —
SMS is a message that can be sent to and from mobile telephones.
The messages can be both text and simple line drawings.
Mobile phone users can also download screensavers for
their mobile telephone. For the purposes of e-Marketing,
small businesses can send SMS messages via a personal
computer or have a specialist technology company send
the messages on their behalf to prospective and existing
customers. The messages can promote almost anything such
as advertising product specials, promoting a web site,
inviting them to a function, to participate in a competition
etc..
Spam —
Unsolicited e-mail or electronic junk mail.
Search Engine —
Any of several databases available on the Internet that
allow users to find Web sites based on words included
on those pages. Some, such as Google, Yahoo and Alta Vista,
are huge indexes. While a large size obviously allows
the user to find a larger number of sites, the downside
is that sometimes one may find it difficult to narrow
their search to a manageable number of site selections.
Search Engine Optimisation —
Search engine optimisation is the process of getting your
web site address or URL as close as possible to the top
of the search results when someone using the search engines
is looking for the products/services you sell.
Security —
Security is extremely important in protecting the programs
and data stored on a computer network or an individual
computer. The most recognizable security application is
antivirus software. Network systems, however, require
a far more complex protection. They often install a firewall
that affords safe layers between the companyıs internal
systems and the outside influence of the Internet.
SET (Secure Electronic Transaction) —
A system for encrypting e-Commerce transactions, such
as online credit card purchases. Developed by Visa, MasterCard,
Microsoft and several major banks, SET combines 1024-bit
encryption with digital certificates to ensure security.
Supply Chain —
A series of business transactions starting with raw material
and ending with the sale of the finished product or service.
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| T |
Telecommunications
—
The electronic systems used in transmitting messages,
as by telegraph, cable, telephone, radio, or television.
Refers to all types of data transmission, from voice to
video.
Thawte —
Thawte Certification is a global provider of digital certificate
products, services and solutions that create security,
privacy and authentication in electronic commerce. Thawte
offers a range of certificate solutions that encompass
internet and email security. |
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URL
—
The abbreviation for Uniform Resource Locator. A World
Wide Web address that specifies a specific site, page,
graphic, or document on the Internet. Eg www.sbdc.com.au/sect11.html
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| V |
Virus
—
A virus is a computer program that is loaded onto your
computer without your knowledge and that may cause damage
to your computer such as deleting or corrupting files.
Some viruses once on your computer can replicate themselves,
very quickly filling your hard disk or memory with useless
data. There are many different types of viruses, and the
use of anti-virus software is becoming more and more necessary.
Viruses may be sent deliberately or accidentally, and
are generally hidden within program files. |
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| W |
Web
Site —
A set of interconnected webpages, usually including a
homepage, generally located on the same server, and prepared
and maintained as a collection of information by a person,
group, or organization. A web site can be viewed by directing
an Internet browser to the web site's address on the Internet
(the address is called a U.R.L. or uniform resource location).
Web Store —
An online store allowing users to select and payment for
products over the internet. The "virtual" shop is viewed
as a website. Shoppers view the store through their web
browser.
Website Surveys —
Refers to questionnaires/surveys designed to collect information
from customers and/or potential customers. They are similar
to the traditional paper based forms but they are placed
on a business's website (requesting visitors to complete
the survey). |
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