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| Q |
Are
you web designers or marketers ?
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| A |
Marketers.
A business site is a means to an end. Sure, our affiliate
OSD may use Dreamweaver and Photoshop all day to create
brilliant websites, but our key strength is our understanding
of how everything relates to your business goals.
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| Q |
What
do you look for in prospective clients ?
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| A |
Intelligent
people and competitive industries. The more niche the
market, the easier the job. And the more you understand
the ins and outs of marketing your business offline, the
more effective integrating your online marketing will
be.
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| Q |
What
kind of payment models do you offer ?
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| A |
We
offer different options for different projects. |
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- Flat-Fee - defined duration, no surprises.
- Hourly - variable duration, flexible scope.
- Per-Click - ongoing, based on site traffic.
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Within
minutes we can usually find a handful of opportunities
to increase a website's effectiveness. Those findings
are worth a lot, even if the job only takes minutes. We
try to be fair by splitting the difference between an
hourly rate and the likely benefit. |
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top |
| Q |
When
do I need an eMarketing consultant?
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| A |
Early,
preferably before a site is designed. We can work with
your designer to avoid the fatal flaws that result in
costly revisions. Or we can offer design and marketing
as a complete package for maximum results.
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| Q |
Why
is search engine positioning so important?
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| A |
A
recent study by Jupiter Media demonstrated that search
engine positioning generates a better return of investment
than any other conventional forms of marketing.
Search engine marketing gives you a better return than
television, radio, direct mail, print ads or trade shows.
Google currently has BILLIONS of web pages in their index.
Today's top U.S. search engines receive hundreds of millions
of searches per day. If your web site is not appearing
within the first two pages of these results you are missing
thousands of qualified leads.
Over 55% of all Internet purchases begin with a search
engine, so it only makes sense to target people who are
already looking for you in the first place. The quality
of these leads are incredibly high as these are people
who are specifically interested in your products or services
...right now.
Having a top ranking in a major search engine is like
having a full page ad in the Yellow Pages in every major
city of the world. Our clients have seen incredible growth
in their sales as a result of being moved to the top of
the search engines.
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| Q |
How
do search engine listings compare to banner ads, bulk
email, or affiliate programs?
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| A |
A
study conducted by a research group specialising in consumer
purchasing and behavior, tested the impact of search listings,
bulk email, and affiliate programs across a variety of
target markets to determine which was most effective.
In every situation, search engine listings came out on
top. Results? Consumers are 12 times more likely to purchase
your products or services after finding your web site
through a search engine than all these other programs
combined.
That said, you should not ignore the effectiveness of
other media. It takes 6-8 impressions to create brand
recall in the mind of your prospective customer. Accordingly,
your long-term marketing strategy will be most effective
through integration of online and offline activities that
utilise a mix of marketing tools.
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| Q |
What
about those who claim to Submit your Web Site to Over
3500 Search Engines?
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| A |
Run
away! It doesn't matter the direction, only that you run
away - FAST. Not only are these "submitting only" services
a waste of your money, but they can actually hurt your
rankings.
These companies typically promise to submit your web site
to literally thousands of search engines on a monthly
schedule for a cost of anywhere between $10 to $149. They
often claim that it is very important to resubmit each
month.
The vast majority of these submitting companies are simply
individuals who have purchased an automated website submission
software for under $100 who have very little understanding
about how search engines work. Site optimisation can improve
your ranking. Submission of an un-optimised web site just
doesn't work.
We could go on.and on about search engines, but what it
is important to remember is that search engines thrive
or fail on the quality of their results. When someone
searches for information on wookles, they aren't happy
when the results have lots of irrelevant results about
yonks and zerbles. That is why Google has grown to the
level it has. Its goal is to put forth the most relevant
results on a search.
When you look at search engines from a marketing perspective
you don't care about attracting traffic looking for yonks
and zerbles if you are selling wookles. Online marketing
is about bringing the most qualified prospects through
your virtual shop door. The rest are just tyre kickers.
A final word, at least here with this question, about
search engines. Monthly re-submission is a form of spam
to search engines, so they often reject web sites submitted
over and over this way. A few years ago this did have
some merit, but now it can lead to your domain being flagged
as spam. You should never resubmit to an engine unless
your listing has dropped out of its database.
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| Q |
What
is Google's PageRank Anyway?
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| A |
PageRank
relies on the uniquely democratic nature of the web by
using its vast link structure as an indicator of an individual
page's value. In essence, Google interprets a link from
page A to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of votes, or
links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make other
pages "important."
Important, high-quality sites receive a higher PageRank,
which Google remembers each time it conducts a search.
Of course, important pages mean nothing to you if they
don't match your query. (Remember about the Wookles, yonks,
and zerbles.) So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important
and relevant to your search. Google goes far beyond the
number of times a term appears on a page and examines
all aspects of the page's content (and the content of
the pages linking to it) to determine if it's a good match
for your query.
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| Q |
What
is Our Website Submission Strategy?
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| A |
We
Submit Your Website Manually to all the Major
Engines and Directories. We also seek out high quality
search engines and directories in your industry. We DO
NOT re-submit unless your listing has dropped. These one-time
submissions will dramatically improve your link popularity
and website ranking in major engines like Google.
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| Q |
What
about Pay-Per-Click Programs?
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| A |
Some
search engines offer a service in which you bid for top
positions on certain keywords. The highest bidder for
a chosen term ranks highest in the search engine results
for this term, the next highest appears second etc. The
price of the bid is charged to you whenever a user clicks
on your entry. The more you bid, the higher your listing
is ranked.
Depending on your product, how much gross profit you make
from it, and what your conversion ratio is, it can be
very profitable. But if you are a small business owner
starting out on the web with lots of competitors, the
bidding war can drive prices out of your reach, making
it impossible to compete with the big companies who can
afford this potentially expensive method of advertising.
Our service is about creating an integrated on- and offline
marketing solution. We strive to give you the most exposure
for the least amount of money. |
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| Q |
What
about Meta-Tags?
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| A |
Today,
few search engines seriously scores meta keywords. Instead,
they analyze title tags, image tags, link structure, directory
structure, keyword density, relevancy, prominence, and
proximity, total words on a page, word repetitions, total
words in specific areas, alt tags, input tags, javascript,
comment lines, domain name, directory name, filename,
etc. The list goes on and on. Some engines use over 100
things to rank a page.
Plus each search engine has it's own unique way of ranking
pages, so you need to fine-tune different pages to exactly
match the criteria of each one. Not only do they rank
sites according to different parameters, but they change
their criteria on a regular basis.
Again, site optimisation, while a major component of your
site rising above the millions of pages being search each
day, is only part of an overall online strategy.
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| Q |
What
Exactly Does your Firm Do for Me?
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| A |
We
help you to develop an online marketing strategy that
integrates with your offline marketing. Search engines
are only one part of all that we know about doing business
on the Internet. We will pull out all the stops and share
with you valuable tips and techniques that will increase
your business's profitability, and make sure you avoid
costly mistakes that cause others to lose time and money.
You will receive direct advice, tested techniques, insider
secrets, and honest feedback about your web site.
Again, we optimize your site to rank in the top 10 of
the major search engines, for your desired keyword phrases.
We specially fine-tune your pages to exactly match the
criteria of the biggest search engines, giving them exactly
what they look for in a top listing, based on the latest
search engine intelligence.
And, we submit your site to all of the major search engines
manually. We then track each submission to make sure each
engine picked up your site, and send you a detailed web
site ranking report to show you exactly where you are
positioned in the major engines.
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| Q |
How
Long Does this Take?
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| A |
Each
engine indexes at a different rate, but as a general rule,
you must allow at least 2 months before search engines
will apply ranking to new content. In Google, most experts
agree that new content is placed in a reserve for about
3 months before it even has a chance to achieve good ranking.
This is called the "Sandbox Effect." According to this
popular theory, new web pages and links are placed in
"quarantine" for at least 8 to 12 weeks of evaluation
before they are allowed to gain any top rankings.
Beware of companies who promise "Fast" results. We don't
make these empty promises. There is just no way to "speed
up" this process, because each search engine has it's
own agenda for spidering and ranking websites. This does
take time, but our clients don't rely solely on search
engines for their online marketing. Have a dynamic, results-oriented
integrated marketing strategy and before long there will
be visitors arriving at your site from all directions.
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| Q |
How
Do We Begin?
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| A |
We
hoped you would ask! In order to secure a place in our
schedule, simply fill out our contact
form and we will contact you within two business days,
after receipt to discuss the specific details. Once we
both agree on the best action-plan, we will accept payment
and start within one week. |
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