Social Media Marketing
Social media marketing can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely.
Set goals you want before you start.
What do you want to achieve, Brand Awareness, Sales, or Loyalty? You have to set goals before you can determine your strategy. Are you trying to increase awareness about your company or product? Trying to decrease calls to your customer service team? Trying to raise the positive sentiment around yourbrand? These are all different goals that require different strategies.
Define your target audience.
Define who you want to target. Is it young mothers? Maybe you want to reach learner drivers? In the listening phase, find out where they hang out online and what tools they use to communicate. Since both of these target audiences use social media differently, you'll be able to better choose what tools to use when developing your strategy.
Choose your tools wisely
Don't just choose to do video or a blog because you feel like everyone else has one. Choose the tools that best align with your goals and the technologies your target audience use.
Measurement
Since you have goals, you'll be able to measure how well you met those goals. How many calls to customer service were deferred? Are people talking about your brand in a more positive light? If you have clearly defined goals, the ROI will be a lot easier to see.
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