Consultation - Online Marketing
In tandem with online marketing tools, we can use our expertise to look at our clients' more traditional marketing methods to ensure their message reaches as many potential customers as possible.
We believe in ensuring that existing customers use our clients' website through appropriate changes in their business processes and marketing communications.
For instance, we focus on ensuring that a client's online brand is promoted through their traditional communication outputs, such as corporate stationary. Website promotion should not be just about driving new customers to the website, but also about keeping existing customers satisfied, we can help you achieve this.
Online Marketing Consultation - Assesment
- Target Audience
- Seasonality
- In-house Marketing expertise
- In-house Technical expertise
- Budget – Time
- Budget – Money
- Cohesive approach
- Measurement
In order to ascertain the most effective online marketing strategy for your business we need to discuss the following key elements.
Key Elements
- Brand development
- Marketing collateral – e.g. flyers, brochures, business cards, stickers, uniform
- Website development – review existing website. Discuss possible development.
- eMarketing campaign – e.g. overall strategy to reach target audience
- Social Medai Marketing e.g. visibility on social media platforms
- Mobile SMS Marketing e.g. collection, permission and ability to use
- Online Advertising e.g. visibility, target, appropriate platforms for target, spend, conversion
- PR campaign (Encompassing eMarketing and Traditional Marketing)
- Measurement
a. Ability to measure existing efforts
b. Actual measurement undertaken current
c. Reaction to current measurement if any
d. Proposed measurement strategy - Review
a. Six month review
b. Twelve month review
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